Joachim de Posada, Ph.D., is a top Hispanic-American speaker, author, trainer and consultant. He is also an adjunct professor at the University of Miami. Dr. de Posada’s fluency in English and Spanish, wit and intimate understanding of Hispanic-Americans sets him apart from other sales and motivational speakers. Over the past 25 years, he has helped hundreds of major corporations, sports teams and other organizations in 30 countries develop and deliver programs that improve productivity, increase sales, decrease costs and inspire winning.

 

   Dr. de Posada is the author of Don't Eat the Marshmallow... Yet!, which recently received a favorable writeup in the New York Times (9/4 Business Section). Proving his motivational approach with famous academic studies on the lasting benefits of self-discipline, Dr. de Posada shares the keys to personal and professional success.

 

   He previously wrote How to Survive Among Piranhas, showing how to succeed in life and business, based on famous achievers and his own experience. Dr. de Posada also writes a newspaper column and has co-authored several other books and publications.

 

   Dr. de Posada is frequently quoted on radio and television for business, management and motivational issues. He has produced four sales training videos in English. In Spanish, he has produced an audiocassette series and three videos, one of which became a best seller in Latin America. 

 

   Dr. de Posada served as Training Director for the Learning Systems Division of the Xerox Corporation, a world leader in professional development. He has built on that experience to become, as Ray Pelletier says, "... Tony Robbins, Zig Ziglar and Norman Vincent Peale all rolled in one ... and he does it in two languages!"

 

Programs

 

Effective Sales Skills: Creating Headaches, the Smart Way to Sell

   In this highly customized, interactive program, Dr. de Posada focuses on the face-to-face skills essential to satisfy the customer's wants and needs. The word persuasion will have a new meaning after your team has learned the different techniques that will make them more effective.

 

   The heart of this program is “how to create a headache in a customer” so that they will feel inclined to buy the aspirin (your product or service). Your staff will learn what questions to ask and how to ask them so that you may find the true customer's need and can then match it to the benefits of your product or service, leading to an effective close. "Spray and pray" will no longer be the method to sell. Finally, they will learn how to handle different customer attitudes faced in a sales call.

 

Psychology Applied to Sales: The Power of the Mind

   Participants are invited to experience, the potential each and every one has to achieve whatever goals they want to achieve. Results in your life can be obtained to a degree you never dreamed possible. Dr. de Posada shares his special blend of mental and perception exercises designed to make you understand that there is much more out there than what you are seeing now. At the end of this program, you will know and feel that you have what it takes and it all depends on you.

 

   Additional programs are available in motivation, leadership and management.