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Hank Moore - Crisis Management Speaker
Content Outline for Workshops and Think Tanks
(can be adapted for keynotes)
* 7 Types of Crises
* What Causes Crises
* Averting
of Crises
* Writing a crisis management and preparedness plan
* Provisions for working with the news media,
training company spokespersons
* Liabilities upon companies for not properly handling crises
Purposes and
expected benefits of Hank Moore's Crisis Management and Preparedness Think Tank include:
* Understanding the difference
between good and bad handling of crises.
* Crises followups that help heal and rebuild...versus those that fester
and bring destruction to cities.
* Study and ready the community to make best advantage of bridge-building and problem
remediation concepts.
* Methodologies to address problems sooner, rather than later.
* Creation of cause-related
marketing opportunities...so that local businesses can sponsor the community healing process.
* Benchmarking the
progress made...and communicating it outside the community.
* Rebuilding the community image.
* Involving
the widest base of support in pro-active change and growth.
* Taking hold of the future.
* Setting something
in motion that will honor those slain or gone before us.
* Establishing safeguards against future trouble.
* Putting
more emphasis upon the positive ingredients and happenings in the community.
Hank Moore can review these Crisis Preparedness
and Management projects which he personally supervised:
* Tylenol... coordinate media handling of the tragedy, plus
recall and product reintroduction.
* Perrier Water...recall and product reintroduction.
* Luby's Cafeteria's...restoring
company credibility after shootings in Killeen, Texas.
* Baskin Robbins...restoring company credibility after murder
of employee and customer in Houston, Texas.
* Arco Chemical Company...aftermath of plant explosion, with objective
of minimizing
followup litigation.
* Anti-Defamation League...aftermath of shootings at a community center in
Los Angeles and the crafting of a new 5-year public education program.
* Dow Corning...silicon breast implant case
litigation support.
* Girl Scout Cookies...recall and product introduction.
* Calorie Control Council of
America...represented the producers of saccharine, a product that had been banned by the U.S. Food and Drug Administration...campaign
served to return saccharine to the market and create a wider market for its uses.
* Crisis preparedness planning
and implementation for dozens of corporations, public
sector entities and non-profit organizations. Going through
this process diverted many crises from transpiring.
Other case studies where less-than-effective handling aggravated
the situations (in which Hank Moore was not involved) to be discussed include:
* Exxon Valdez.
* Firestone-Ford
Explorer cases.
* Tobacco company settlements with states.
* The computer industry's poor handling of Y2K
problems.
* Auto maker responses to collissions.
* Airlines' lack of responsiveness to customer issues and
a pending Customer Bill of
Rights.
* Communities' handling of sports arena stadium controversies.
* Communities'
handling of hate crimes, drive-by shootings and domestic violence.
* Communities' handling of school violence.
Components
of this presentation include:
Security issues and concerns.
Making security part of the company's Strategic Vision.
Including
Crisis Management & Preparedness in the planning process.
Steps in the process of developing a Strategic Vision.
Characteristics
of an effective Visioning Program.
Pitfalls to avoid.
Building internal Visioning teams.
How to make the process
productive in the long run.
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