For organizations looking to book speakers or trainers:
1) Access:
There are tens of thousands of professional speakers in the U.S. alone
with an array of specialties, experience and availabilities. Do you have time to research, screen and negotiate
with all the established and emerging talent?
Most Bureaus represent some talent exclusively and know how to
narrow your search among the rest via professional affiliations and resources. This can reduce the time and uncertainty
of your search at no extra cost to you.
2) Negotiation Assistance:
A bureau will help you negotiate all aspects of a speech or training session
to your advantage, from fees and travel to add-on appearances or coaching, pre-work, customized handouts, book signings,
recording rights, product sales and equipment setup.
3) Meeting Goals:
Whatever your meeting objective, a Bureau's speakers can help, maximizing
media attention, attendance, exhibitor participation, sponsorships, member satisfaction, customer loyalty and organizational
capabilities within any budget. Many venues can benefit: sales and marketing meetings, product launches, seminars,
internal training, conferences, trade shows, workshops, lunches and dinners, fundraisers, retreats, alumni reunions and recruiting
expos.
4) Service:
There are countless details to manage, many after the booking is negotiated, often
unforeseen. A bureau attaches the highest priority to follow through with "talent" and offers insights to optimize
the presentation, along with additional event production and promotion resources.
5) Solving chronic organizational challenges quickly:
- Can't wait 4 months for your key people to complete a college course?
- Standard courses don't address your unique issues?
- Can't afford to hire people with the required skills full time?
- No budget for expensive consultants?
- Need to solve your problem within your 4 walls?
- No backup while your staff travelling to external training?
- Chronic morale/productivity/sales/customer service issues?
- High turnover/expansion/contraction
In any of these scenarios, a professional trainer could add or improve
skills - in as little a half a day. Bureaus can provide the ideal resources for you.
For speakers or trainers:
1) Increase Your Bookings:
Bureaus cast a nationwide (even international) net, uncovering opportunities
that you might not be privvy to. They deploy speaker catalogs, advertising, paid association memberships and directory
listings, partnerships, PR, direct marketing, linking strategies and networking to actively market your services. Unlike your
own marketing efforts, there is little or no cost to you until a booking is secured.
2) Access the US market:
For "talent" residing outside the U.S., a bureau can introduce you to the
high potential U.S. speaking market. For U.S. talent, a bureau can expand your possibilities outside your local market.
3) Increase your conversion rate/manage the details:
Many speakers juggle so many hats that some inquiries are not handled effectively.
Or they are uncomfortable "promoting" themselves. Bureaus provide a prompt, "branded", customized response mechanism.
A good bureau will keep cultivating leads long after you've lost track or given up, freeing up your time for more productive
pursuits. Persistency is one of Promenade's strengths. We'll also keep you on top of the myriad of details a speaking engagement
entails.
4) Professional Development:
Bureaus are dedicated to the speaking and training business and have
a strong incentive for you to succeed. You benefit from all our client feedback and research to keep abreast
of the market. A bureau can help experienced speakers enhance their long-term strategy, refine your presentation,
develop ancillary products and suggest promotional vehicles, partners and markets you might not have considered.
If you lack regular fee-paid speaking experience, we can still help
develop your career. Our partner can develop profitable career strategies and product lines with you,
based on your strengths, goals and budget. Call us at 347-432-4036 for more details or visit Speaker Coaching.
5) Evaluating Opportunities:
Beyond fees, a Bureau can help you objectively consider all the aspects
of a potential engagement such as travel, unusual preparation, client/speaker/audience fit, additional revenue streams,
networking and credential building.
