LifeCycle Revolution and Generational Marketing

• A nationally recognized author, public speaker, marketing executive and entrepreneur.
• One of the nation's leading authorities on generational marketing - actively involved in analyzing and forecasting lifestyle and consumer marketing trends for seventeen years.
• Co-founded Age Wave, Inc. with her husband, Ken Dychtwald and built it into the pre-eminent organization of its kind. Age Wave is the nation's premier think-tank and strategic consulting group focused on boomers and the mature market.
•   Her 2003 book Cycles: How We Will Live, Work, and Buy has been described as the "Megatrends for the 21st century," Cycles offers a new view of how Americans live, work and buy with profound implications for the marketplace, workplace and our lives.
• New book Shift Happens offers a provocative analysis of seven key demographic, social and lifestyle trends that will transform our lives. Attendees learn how little age  dictates activities, including “unretirement” and lifetime learning - trends that presents powerful opportunities for advancement professionals.
• Maddy has delivered speeches to more than 200,000 leaders worldwide, including Allegiance Healthcare, Allstate Insurance, Blue Cross of California, Direct Marketing Association, IAI Mutual Funds, International Foundation of Employer Benefit Plans, National Association of Educators,  Merrill Lynch, Smith Barney and American Society of Association Executives.

Programs:

The Future of Health And Healthcare

Will the demographically driven age wave produce pandemics of chronic disease—needing a wide range of innovative and cost-effective solutions? How far will boomers will go in their pursuit of the “fountain of health”? What are the new frontiers of medicine—from genomics, antiaging therapies, organ cloning, and virtual surgery to pharmaceuticals, cosmeceuticals, and nutraceuticals—and how might the public react to impending breakthroughs?

This presentation offers a sweeping view of how rising longevity, the aging of the population, and the personality style of the boomer generation are converging to transform nearly every aspect of our healthcare system—from professional training to IT, and from facilities to service delivery. It will also explore how the new empowered consumer, hoping to live a healthy “cyclic” life, will place a wide range of new demands of medical and social service professionals in the years ahead. 

The Age Wave

A comprehensive analysis of the social, economic and lifestyle implications of the aging of America, including who maturing Americans are, what they want, their impact on the workforce, their impact on the marketplace, and a preview of the products, services, technologies, and marketing strategies that will win this group over.

Cycles: How We Will Live, Work and Buy

Based on the research and original ideas featured in her 2003 book of the same title, this ground-breaking presentation provides a new view of how cyclic consumers live, work and buy, and the staggering implications for the marketplace, the workplace and our lives.

Across the Generations

A provocative overview of the four generations active in today´s marketplace and workplace (echo boomers, X’ers, boomers, and matures) in terms of their values, lifestyles, work styles, purchasing preferences and hot buttons. You will learn how generational identity impacts what products and services Americans are likely to buy, how the generations can effectively work together, and how you can maximize opportunities with each group.