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Speaker Insights - January 08
We hope your year is off to a fast and productive start. Promenade is proud to announce several new speakers and an exclusive
partner this month.
Vincent Bugliosi, America's leading prosecutor and true crime author has joined us. He
is the author of 3 NY Times #1 best-sellers and spell-binding authority on the most famous murders of our times, (Charles
Manson, J.F.K. and O.J. Simpson). Bugliosi has published the go-to account of the Supreme Court's controversial role in the
2000 Presidential Election and is working on his next groundbreaking political book.
Women's Leadership Exchange
has partnered with us to share their access to America's top women speakers. Through their experience booking dozens of top
keynoters, we will be able to confidently recommend an expanded roster of talent.
Finally, we welcome Russell Brumfield
and Harald Vogt, two global thought leaders on scent marketing. Scent is being deployed as a marketing and branding
tool, in natural disaster detection, anti-terror security and to prevent infection. The potential for applications is exploding.
Let Russell and Harald show you how to incorporate scent into your business strategy.
In Next Issue:
1)
Eight Speakers for 2008
2) More about New Speakers from Women's Leadership Exchange Partnership
Vincent Bugliosi, Acclaimed Prosecutor and Author Joins Promenade
Vincent Bugliosi, America's foremost
prosecutor and the leading "true crime" author has selected Promenade for exclusive speaking representation. Bugliosi
is the leading authority and speaker on the three biggest murder cases of the last century (Charles Manson, John F. Kennedy
and O.J. Simpson). Several of his best-selling books have been turned into movies, including one coming up based on Reclaiming
History (J.F.K. Assassination). Bugliosi leaves audiences riveted with his insider's view of these high-profile cases and
unmatched insights into the legal system. He is also an expert on the Supreme Court's controversial role deciding the 2000
Presidential Election. Bugliosi's excellence as a trial lawyer is best captured in the judgement of his peers. "Bugliosi
is as good a prosecutor as there ever was" according to Alan Dershowitz. F. Lee Bailey calls Bugliosi "the quintessential
prosecutor." More on Vincent Bugliosi
Two Scent Marketing Experts Join Promenade
Russell Brumfield has recently written the paradigm-setting
book, Whiff and is a leader in the scent branding and marketing field. Whiff: The Revolution of Scent Communication in the
Information Age defines a powerful future trend—based on our human biology—that promises to alter the way we do
business and lead our lives. Whiff will be book stores by mid-2008.
Russell shares the newest ways scent can assist
in recognition and identification, enhance our comprehension and recall, improve our sense of direction, help us reduce errors,
relax us, lower our blood pressure and insulin levels, warn us of impending danger and eradicate disease from airborne viruses.
Inventors are harnessing scent to combat counterfeiting, prevent theft, warn of earthquakes and tsunamis, capture criminals,
signal troop movements, fight terrorism and diagnose necessary repairs in our homes and on our vehicles and other machinery.
Harald Vogt is one of a handful of experts that marketers and manufacturers call upon when it comes to using
scent as a tool to build sales and to promote brands. He is a seasoned expert in establishing, marketing and operating advertising-
and media related companies.
Over three years, Harald contributed to the development of the business and marketing
strategy for aerome Scent Technology, one of the early leaders in scent delivery systems both in the US and in Europe. Harald
is fluent in English, German and French.
Access Dozens of Top Women Speakers with our New Exclusive Partner
Women's Leadership Exchange (WLE),
a leading producer of conferences for women professionals and business owners has partnered with Promenade to share their
speaker resources. Starting now, we can offer you access to a dramatically expanded roster of women speakers in dozens
of categories and budgets. Andrea March and Leslie Grossman, the founders of WLE have started, run and sold
several successful businesses. Leslie is also the author of Sellsation, a trusted guide on marketing to women business owners
and executives. WLE's conferences attract thousands of women every year in major cities, featuring several keynotes
and growth gurus per event. We can now tap their experience hiring these experts to provide you with more well-vetted talent.
For additional information on WLE and their next event in your city, visit: www.womensleadershipexchange.comMore on Women's Leadership Exchange Partnership
The Black Swan - How Poorly We Assess Risk
I'm heartily recommending "The Black Swan" a new book by Nassim Nicholas Taleb. He explains how poorly humans assess risk,
particularly seemingly unexpected occurances with huge impacts (like 9/11, wars or various financial implosions). We then
retroactively (incorrectly) explain how these "Black Swans" came to be. And invariably ignore the next lurking Black Swan.
A successful institutional financial trader, he draws from a broad universe of philosophical, historical, behavioral and scientific
sources in the entertaining vein of a Malcolm Gladwell.
Anyone in insurance, finance, healthcare, security, auditing
or related management would benefit from this fascinating read. In case you are wondering, he doesn't actively seek out speaking
engagements.
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