Kim T. Gordon is one of the country's foremost experts on the small business market. A multi-faceted author, marketing expert, media spokesperson and speaker, her work has helped millions of small business owners increase their success. Through her Entrepreneur magazine columns and online columns that appear on AOL and other major sites, Gordon offers solid advice on growing a business to between three million and fifteen million readers monthly. 

    An experienced manager and executive, Gordon is president of National Marketing Federation, Inc.  Prior to founding NMF, Gordon held senior-level corporate positions, as vice president of marketing and executive committee member of a $2.5 billion real estate company, and vice president of development for a $300 million marketing communications company.

   A recognized broadcast spokesperson on small-business success, Gordon works with Fortune 100 companies to help them effectively communicate product and service information to the small-business market. In 1998, Gordon made television and radio appearances as a national spokesperson for Sprint to announce Sprint Sense Home Office, and continued in that role in 1999 with additional media tours for Sprint, as well as successful national tours for Nortel Networks and Hewlett Packard. She returned as spokesperson for Sprint for Small Business Week 2000.  

    For Small Business Week 2002, Gordon was a spokesperson for eBay, completing a successful radio tour promoting eBay's business and industrial products.  Throughout 2002, she partnered with Oxygen, the television network for women, as a spokesperson and consultant, playing a major role in the network's annual Build Your Own Business Contest. 

    In 2003 and 2004, she was a national spokesperson for Visa, introducing its newest Visa Extra Rewards programs for businesses through media tours on radio and television as well in articles for publication.  Beginning in late 2006 and continuing through 2007, she currently provided consultation to the United States Postal Service and was Editor at Large of its branded small-business magazine, Impact, and its online e-zine, Virtual Impact.

    Gordon is the author of four books, including Maximum Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business.  Providing step-by-step guidance in the newest tactics, as well as unique twists on tried-and-true marketing methods, this book presents more than thirty small business success stories that illustrate how to create a winning marketing mix regardless of budget.

   Her second book, Bring Home the Business: The 30 Truths Every Home Business Owner Must Know contains the straightforward truths about successfully marketing a home business, combined with expert, step-by-step information to help readers increase their incomes and create the lifestyles they’ve always wanted.  Gordon's first book, Growing Your Home-based Business, brought her sales and marketing communications know-how to this expanding market, offering home-based businesses the same proven strategies and tactics used by some of America's largest corporations.     

     Her popular online columns appear regularly on AOL Small Business, MSNBC, Yahoo Small Business, and other major websites.  For the past decade, Gordon has been a columnist for Entrepreneur Media.  Gordon's monthly column began in Entrepreneur's Business Start-Ups magazine in August 1997 and continued until May 2000 when she began as marketing columnist for Entrepreneur magazine.  Her popular Tactics column appears there monthly.  She was the author of the SOHO S.O.S. column on the Web at Entrepreneur magazine’s HomeOfficeMag.com for several years, and in April 2000, she began a featured column on Entrepreneur.com, the largest small business site on the Web, where her columns continue to appear monthly.  Her articles and special features have appeared in Home Office Computing, MAC Home Journal, and Independent Business magazines.  

   For more than two years, Gordon was one of just ten national experts selected by TIME Inc. to be a member of the "Board of Directors" for its interactive on-line magazine, TIME Vista Boardroom, where she answered questions from small-business owners worldwide.

   Gordon is a past recipient of Sales and Marketing International's Distinguished Sales Award presented by the late Dr. Norman Vincent Peale, and served for three years on the Board of Trustees of a treatment hospital for disabled children and adults.  In March 2007, she founded and chaired the highly successful Woman's Hope Concert to benefit a shelter for women and their children left homeless due to personal challenges and domestic abuse

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   NMF's president, Kim T. Gordon, is a top-rated speaker who has appeared throughout North America on behalf of major corporate and association sponsors. A unique blend of motivational and how-to content both instructs and inspires her audiences to achieve business success. As a result, her product and service recommendations carry weight.

Conferences and Expositions:

   Combine a keynote or fast-paced, in-depth workshop, such as "Ten Steps to Increasing the Income from Your Small Business," with a book signing in your trade show booth. Sprint did and had hundreds of prospects waiting in line following each workshop to meet Kim and receive a signed copy of her book. Inside the Sprint booth, they met with company representatives who were favorably positioned to present their products and message. Large associations also rely on Kim to deliver keynotes that inspire members and really get people talking.

Custom seminars and workshops:

   When a division of American Express decided to send 250 of its salespeople home to become virtual office workers, they asked Kim to create and deliver a special workshop to help them effectively make the adjustment and remain productive in their new work environments. Other companies, too, call on her to create workshops that meet their unique needs. The phenomenal growth of the Office Depot chain, for example, means they may have as many as six grand openings at once in a given market area, so the chain has relied on Kim's appearances to draw traffic and build attendance at opening day events.

   Kim's more than 25 years’ experience in marketing combined with special knowledge and expertise in small and home-based businesses result in an expansive range of choices for your keynote, seminar, or workshop topic. From narrow topics such as, "How to Use the Internet to Build Sales," or "Vital Tools That Create a Positive Image for Your Business" to broad strokes such as, "Seven Steps to Small Business Success" – tell us your goals and a she'll adapt an existing seminar topic or create a new one that meets your unique needs.