Robert Krumroy, spent 26 years in the financial service industry and built one of the 100 largest financial service firms in the U.S., comprised of 51 sales professionals doing in excess of $3,600,000 of First Year Commissions. He hired and developed the #1 sales associate in the country for eight years as well as hiring the #1 Rookie Agent of the year for more years than anyone else ever accomplished. Robert qualified sixteen times for the National Management Award and was awarded the prestigious Master Agency Award.

   As a dynamic and captivating speaker, Robert is a frequent speaker and clinic facilitator on professional brand marketing. He has spoken at many of the largest companies in America, hosted numerous radio programs and has been featured as the main speaker for numerous national sales conferences, both in and out of the United States. He is recognized as one of the pre-eminent sales and marketing speakers in the insurance and investment industries, booked over 75 times per year.

    Robert is creator of a patented electronic prospect and client connection tool, as well as the nationally acclaimed author of the book, Identity Branding - Distinct or Extinct. He is often introduced as "one of the most brilliant marketing minds in America." He serves on the faculty of GAMA's Best Practices and is the columnist for GAMA International Journal.

Attraction Marketing: Keynote/Half or Full-Day Training

   Attraction marketing is not what a financial professional does when face-to-face with the consumer, that's the selling skill. Attraction marketing begins with a strategy that draws the interest of the consumer to them when they are not face-to-face. It's all about what the profession does to build preference - a local brand personality. Show your agents how to build a prospect highway to prospect community that welcomes their contact. It's all about helping the agent increase their ability to get in to see more people!

   What direction do you give your financial associates that help them create a visible differentiation in the local market? How is their distinctive business image consistently communicated to their target audience? How do they position the mind of the local prospect to view them as superior, as compared to the competition? 

Outcomes: