Dave Goodwin is a former P/C owner and president, now a consultant in cross marketing. He successfully combined P/C with Life/Health/Benefits coverages and equity investments in his own agency, one of the first in the nation to do so. A pioneer on the subject of broadening the range of products in P/C agencies and creating new profit centers, he has made hundreds of “how-to” presentations and consultations to agents’ associations and schools, in agencies and at seminars and conventions. Dave has written popular cross-marketing columns and articles for Insurance Journal, American Agent & Broker, Insurance Review, Medical Economics, Insurance Times, Financial Planner, Professional Agent and many others. He is the author of IMMS’ LifePLUS program.

   Dave Goodwin is also nationally known as a consultant and writer on financial matters, with emphasis on getting better insurance for less premium. Dave deals with health and life insurance. He is a pioneer in insurance consumerism, having written three books for insurance buyers, as well as articles for business, professional and consumer publications. In addition to vast experience in the insurance industry, Dave has appeared on the Larry King Live show eight times as well as having been an expert witness in the insurance litigation arena.