Dr. Bruce Clark has emerged as one of America’s foremost visionaries and authorities on the business and marketing implications of an aging population. In 1986, he co-founded Age Wave LLC., the leading marketing communication firm specializing in baby boomers and mature consumers. He also co-founded IPG, a firm created to guide organizations in advertising, customer service and alternative futures.  Many of his groundbreaking business initiatives in financial services, healthcare, pharma and retailing, among other industries, have significantly defined this emerging market niche.  He works extensively with the boards and management teams of numerous leading companies world-wide implementing IPG’s proprietary LifeChange/LifeChoice consumer segmentation model to help maximize sales and marketing results.

   A nationally acclaimed speaker, Dr. Clark’s presentations are uniquely enriched by his research-based consumer knowledge about the quality, service and buying habits of baby boomers and older adult consumers.  He has published extensively and is called on frequently by the national media for his candid observations and strikingly accurate predictions.   Among Dr. Clark’s most prominent accomplishments has been the production of the 20-part PBS series Caring for an Aging Society which won Business TV Magazine’s award for the “Most Important Social Contribution Made Through Business Television”. He recently helped launch the Mature Market Study, an ongoing research panel of 3,500 boomers and seniors in 20 major U.S. markets.  In addition, he is currently managing a national study focused exclusively on quantifying the consumer dreams and aspirations of “the new mature consumer”.

   Previous to founding Age Wave/IPG, Dr. Clark held senior management positions with National High Blood Pressure Education Program (NIH), the California Department of Health Services/Chronic Disease Control Division, the National Center for Health Education, the Healthcare Forum and the Healthcare Forum Journal.  He has a Doctorate in Public Health and a Masters in Health Administration from Loma Linda University in southern California.

Topics:  

   His newest presentations "The Future of Healthcare in the Age of the New Mature Consumer" and "Unlocking the Generational Code" grew from a study his company conducted with Roper Worldwide and is considered among the most cutting-edge available in the healthcare. It reveals the perspectives of providers, employers and consumers on the future of healthcare and strategies for successful customer service and marketing.

Sample Healthcare Presentation

• Building Trust Across the Generations
• Training Sales & Service Staff for the New Healthcare Consumer
• The Future of Healthcare in the Age of the New Mature Consumer
• The Impact of the Longevity Revolution on 21st Century Service
• Maximizing Opportunities in the Mature Market
• The Future of Aging in America: "Geriassic Park" or Shangri La
• The Age Wave: Middlescence and Beyond
• Managing a Multi-Generational Workforce
• Face-to-Face: Communicating with Older Adults
• Unlocking the Generational Code