In This issue:
1) Where is the Productivity in a Recession? by Chad Hymas
2) Winning Words by Jeff Blackman
In Recent Issues:
1) Growing Sales Potential of Women Owned Businesses
2) Presenting Tips from an Actor: What's Your Motivation?
3) Don't Cancel That Meeting -- Rethink It!
4) Paying Less to Earn Continuing Ed credits during a Recession
5) Save Thousands on Cost of Conference Venues: NEW, Exclusive Promenade Benefit
6) New US President Means New Political Speakers
7) Increase Your Negotiating Leverage with Speakers
8) The Firm Offer: A Key to Booking Headlining Speakers
9) Interviewing Speakers on the Phone: Assuring The Right Fit
10) Speakers Explain What's Next for the Economy
11) A Sense of Urgency - The Newest Leadership Strategies by Harvard Business School's John Kotter
12) A Revolutionary Approach to Reforming Healthcare
Winning Words by Jeff Blackman
Your sales, service and marketing messages; in-person, over
the phone or via your ads, brochure, website or even written
correspondence, must convey the right perception, emotion,
attitude, cadence and content. These subtleties maximize
impact, value, results and profits!
Here's a great marketing message emblazoned on the cover of
a Viccinos pizza box:
Life is short. Go gourmet!
Love that line! Only five words, but in a whimsical way, it
emphasizes quality, value and indulgence. (And it works!
Big time! My family and I have got the empty pizza boxes to
prove it!)
Here are more profit-producing language upgrades:
Don't write proposals. Create action plans.
Don't have contracts with terms. Have agreements with
requests.
Don't demand a down payment. Request an initial
investment.
Don't give discounts. Offer economic concessions or
courtesy savings. (Yet only, when you get something in
return.)
And, be sure to knock-out, these language losers:
Let me be frank...
To be honest with you...
I'd like to be candid...
I am going to tell you straight...
When I say this, I am sincere and I mean it...
Huh?
With the preceding, does it mean if somebody doesn't give
you a heads-up, then they're not frank, not candid, not
straight and not sincere?!
Jeff has created a list of 189 power words and profit phrases. Here's a sneak-preview of 18 of them:
proven, partnership, lightest
new, bargain, compact
research, exclusive, prestige
priceless, free, craftsmanship
trouble-free, investment, solid
biggest, quality, contemporary
FREE BONUS:
Would you like to see the complete list? For FREE? Of
course you would! Simply send us an e-mail with the subject heading: "Promenade - Winning Words" and he'll send you a copy via e-mail.
May you always win with words!
About Jeff Blackman:
Jeff Blackman is a speaker, author, success coach, broadcaster and lawyer. His clients call him a "business-growth specialist." On August 4, 2008, at the Marriott Marquis in New York City, Jeff was one of five inductees into the National Speakers Association's Speaker Hall of Fame. If you hire speakers, please contact us at mtaubleb@promenadespeakers.com.
Where's The Productivity in a Recession? by Chad Hymas
Most recently I received the following in an email:
“The people in my organization are suffering from paralysis. They can't move forward. They can’t move backwards. They refuse to change. They seem only concerned with themselves and not acting like a team. Therefore spontaneity, creativity, and productivity suffer in a huge way. They are allowing fear to stub growth. They even seem to be afraid of their own shadows. I need to help them get back ‘onboard ‘ and improve their personal and professional productivity.”
My response:
That's funny! I've never thought of paralysis as being something one suffers from! It has been a great learning tool for me. I guess it all depends on how you look at it. In the hospital dad walked into the room and said this, "Son, what if you could be more productive, more successful, more happy, and more fulfilled with no hands and no legs than you ever were with them?" (I will not share with you my initial response) However, let's relate those profound words to “your organization”.
Folks, what if you could be more productive, more happy, more successful, and more fulfilled, now, when the economy is paralyzed, suffering, or even tanked; Then perhaps you ever were when the economy was at its greatest, morale was at its highest, and things just came easy!
I am no expert on the economy and I can't say that I've ever lived through a great depression; But I do know what it feels like to lose everything you've ever worked for: Your business, an income for your family, the loss of limbs, a job, self esteem...and so the list goes on.
1- Never in the history of recorded time have people come out of a recession or personal struggle where they have taken more than they have given!
2- Stephen Covey so eloquently says it this way, “In order to get everything you want out of life, find someone who needs something and help them get that thing first!"
These two simple principles have helped me to turn a 'paralyzed economy' into something nothing short of a miracle! And would you believe, what my dad said to me in that hospital room, roughly 8 years ago, has come to fruition. My body still does not move, yet I am more productive today than ever before. I have a job (something we should all be grateful for), a family, and Shondell and I just celebrated our fourteenth year anniversary yesterday. I am more happy, experiencing success and I feel fulfilled…Even through paralyzing times.
One last note: No bailout cured this paralyzed body (BTW- I am no expert on politics either). I just know that it takes more than money to overcome the "fear of one's shadow!" It’s called vision, and we need more people with it. Less ‘takers’ and more givers! Then, and only then, will we reap the benefit of unity, teamwork, and productivity.
About Chad Hymas:
Chad Hymas was featured in The Wall Street Journal as one of the hottest of a new breed of motivational speakers. He keynotes over 100 times a year, due to his business savvy, courageous personal story overcoming a paralyzing accident and ability to tailor his message to a variety of audiences. Contact us for more information.
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