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Matt Thornhill's Boomer Topics:
1) How Boomers will Transform the Healthcare Industry Forever
In this presentation, Matt demonstrates just how far the healthcare industry will shift from institution-based to home-based care and from “sick care” to true “health care.”
More importantly, we’ll share why these changes are coming. The deep-seated Boomer generational traits of control, entitlement, and transformation will conspire with the globalization of health-care, promising technologies, and a rising wave of caring collaboratives in new and different ways. This provocative keynote address is designed for members of healthcare associations, executives of healthcare systems, economic development officials, elected officials and community planners.
The audience will:
Gain a deeper appreciation of how Boomers will grow older through the lens of psychology, sociology, and anthropology – understand what really makes older Boomers tick.
Understand Boomers’ future healthcare needs and expectations - for living arrangements, mobility, and independence and how these differ from today’s seniors.
Learn the 10-Year Trends for the Future of Healthcare. Understand the nuances of how Boomers will reshape the healthcare system.
Learn how the projected shortfall in senior healthcare workers will be managed by technological breakthroughs and the new wave of “caring collaborative.”
Come away with insights on what this means for entire communities planning for the doubling of their senior population. Boomers will not only age in place, they will usher in a profound new beginning for health as we know it for all generations. Learn the practical steps communities should be making now to get ready for the age wave.
2) Generations at Work: New Dynamics in Healthcare
The healthcare workplace in America is undergoing a dramatic change as Boomers are aging and starting to head towards retirement and are being replaced by young adults, members of Gen X and Gen Y. The result is a healthcare workplace unlike anything we’ve seen in the last 40 years.
That’s why Matt and his partner firm, Southeastern Institute of Research (SIR), have launched national studies of the various generations and their attitudes and impressions about workplace issues, with special emphasis on the healthcare industry. The findings from this work, and other studies done on the generations, are shared in a new, practical presentation by Matt called “Generations at Work: New Dynamics in Healthcare.”
3) Understanding Generational Generalizations
Boomers aren’t the only story when it comes to today’s workforce. Gen X and Gen Y are now on the scene and the interplay of the different generations is fast becoming a challenging management issue. Matt Thornhill and SIR have recently completed additional studies that uncover clear and distinct differences between the three generations in today’s healthcare workplace. Their findings and insights will help your organization better manage this diverse workforce, providing you with practical tips and techniques for finding, hiring, training and retaining each generation.
4) Financial Planning Through a Generational Lens
Understanding Each Generation
Current Generational Money Mindset
Generational Opportunities
Best Practices Tips & Techniques
Seven Things Every Advisor Should Do Next
Key Take-A-Ways: The audience will:
Gain a deeper appreciation of each generation through the lens of psychology, sociology and anthropology – understand what really makes each generation tick and why.
Understand each generation’s financial needs and expectations – learn how each generation views money, retirement and fi-nancial planning, and the current recession. Through the Boomer Projects’ Generational Money Mindset, appreciate similarities and differences in how each generation has experienced the last 24 months.
Understand the major barriers for each gen-eration when it comes to financial planning – what keeps members of each generation from planning for their financial future.
Learn how financial advisors and insurance agents use a generational perspective to become a trusted advisor. Understand the keys to overcoming barriers.
Learn “best practices” in how to get each generation to embrace financial planning. Based on a recently completed national study among financial planners, learn the best practices being deployed by advisors who are instinctively using a generational approach with their clients.
About Matt Thornhill:
 In short order, Matt Thornhill has positioned himself as a leading international authority on today’s Boomer Consumers. His opinions and insights are sought by media around the world, and he’s appeared on NBC Nightly News with Brian Williams, CBS Sunday Morning, CNBC and in stories on Boomers in BusinessWeek, TIME, Newsweek and US News & World Report, and newspapers like The New York Times, The Washington Post, Los Angeles Times, Toronto Star and countless others.
Matt Thornhill Video on Boomers
Matt leads workshops and seminars on marketing to today’s Boomers and has presented at national conferences and company events in the financial services, travel and tourism, healthcare, publishing and real estate industries across the U.S., Canada, Spain and even the country of Panama.
He is responsible for overseeing the work for clients by the Boomer Project, which include Pfizer, UBS, Genworth Financial, Hershey Foods, Samsung and Media General. He edits the national research reports and the monthly newsletter, which has 4,400 subscribers. Prior to starting the Boomer Project, Matt spent over 20 years in the advertising business, working at Ogilvy & Mather and Ted Bates in New York, and The Martin Agency in Richmond.
Matt is also the co-author of the acclaimed new book Boomer Consumer: Ten New Rules for Marketing to America’s Largest, Wealthiest and Most Important Demographic Group.
Testimonials:
I've seen many "experts" present to the financial services industry, but never have I seen one that is capable of relating so much important and relevant information to an audience more effectively than Matt Thornhill. He held the attention of some of the nation's best financial advisors throughout the country as we traveled, with an hour-long presentation that was loaded with meaningful and current information. He also shared with the audience specific tactics and tips on how to best relate to the different generational groups in which we currently market. We was provocative and an entertaining presenter. You can't go wrong with Matt presenting his message to your financial services audience today."
Jeffrey J. Taggart, CLU, ChFC, LUTCF
NAIF President, 2007-2008
As a presenter, Matt truly engaged the audience with his topical content and his dynamic style, as well as his multi-media presentation materials. His thought-provoking presentation will allow our members to think differently as they try to connect with aging Boomers.
Jenny S. Price
Vice President, Membership & Event Marketing
Retail Merchants Association
Matt was superb at our national meeting. He scored one of the highest ratings, and the content was incredibly valuable to our financial services customers. We liked him so much we've hired him to give 10 more presentations!
Robert Methven
President, Retirement Group
Genworth Financial |