Russell Brumfield has recently written the paradigm-changing book Whiff and is a leader in the scent branding and marketing field. Whiff: The Revolution of Scent Communication in the Information Age defines a powerful future trend—based on our human biology—that promises to alter the way we do business and lead our lives.

    In Whiff, readers will learn how the powers of scent can assist us in recognition and identification, enhance our comprehension and recall, improve our sense of direction, help us reduce errors, relax us, lower our blood pressure and insulin levels, warn us of impending danger and eradicate disease from airborne viruses. Inventors are harnessing scent to combat counterfeiting, prevent theft, warn of earthquakes and tsunamis, capture criminals, signal troop movements, fight terrorism and diagnose necessary repairs in our homes and on our vehicles and other machinery. Whiff offers readers diverse practical how-to strategies that industry leaders and entrepreneurs can put to good use in their own businesses. Through the latest scientific research, we are learning to speak and understand the ancient language of instincts and emotions that represents nature’s oldest known form of communication—so we may apply it to products, services, and brands.

    Russell Brumfield cofounded Whiff Solutions with James Goldney, a cutting-edge scent branding and marketing consulting company. He is also cofounder and board member of the Scent Marketing Institute, an educational organization managed and run by Harald Vogt, a pioneer in the fragrance field.

   Russell Brumfield is a business visionary, consultant, and speaker. His background as founder and former CEO of Wizard Studios, a $25 million international corporation, cultivated his fascination with scent communication and guided him to pursue deeper involvement in the industry. For over 20 years, Brumfield built his expertise and business acumen as he created experiential design, corporate messaging, and themed experiences for Fortune 1,000 companies. He worked globally to design, build, and execute world-class events, business meetings, custom shows, product launches, award programs, conventions, major sports events, themed environments for amusement parks, restaurants, and malls, using multi-sensory techniques. In 2004, he cofounded Whiff Solutions.

    Brumfield has produced events for 80 percent of the Fortune 500 (Chrysler, Toyota, Motorola, Coca-Cola, Pfizer, Merck, Microsoft, Colgate, MTV, Outback Steakhouse, Oracle, the NFL, and more), was an in-house provider to Disney World, and has had contractual relationships with global hotel chains, such as Starwood, Westin, Marriott, Renaissance, Loews, Club med, and Ritz Carlton. Brumfield has been a board member, advisor, and/or shareholder of many startup companies.

   Since the early 1990s, Brumfield has lectured to diverse audiences on the topics of experiential design, technological branding, meeting/event production, and a variety of inspiration and self-empowerment subjects. He now focuses on the diverse applications of scent technology.

Patient Safety/Healthcare Topics  - customizable to audience and industry

1) New Discoveries in Infection Control

   This is a timely topic as Brumfield reveals new and exciting research that shows how pure essential oils from plants, can eradicate the ever mutating, migrating, and evolving Super Bug Methicilin-resistant Staphylococcus-auereus MRSA and its deadly next-generation of Community-Associated MRSA. Educators, healthcare regulators and providers, health club operators, and anyone dealing in controlling infectious outbreaks in public environments will not want to miss this presentation. Heretofore, deep cleaning, hydrogen peroxide, alcohol preparations, and screening have been the ineffective and highly temporary methods of choice in battling this deadly enemy. Brumfield outlines how MRSA became the naturally created enemy of a mold-induced antibiotic culture, and how we have discovered a similarly natural enemy to MRSA through the use of essential plant oils. Brumfield also explains how the use of non-toxic essential oils can create a safe and secure,  24/7 “Green-Zone” environment within a facility, by incorporating the results of several acclaimed recently published UK hospital studies. This new method of infection control is certain to become a standard in treating infectious microbes in the future, and your guests will not want to miss it.

2) The Science of Scent in the Healthcare Environment

   Brumfield discloses a myriad of research studies that show how essential oils and subsequent aromas are being dubbed the next generation in healthcare treatment and diagnosis.  He covers substantive studies that show the eradication of infectious airborne and hard surface transmission of dangerous microbes, including MRSA, CA- MRSA, and C. Dif. The audience will learn how scent can trigger cognitive functions, and how aroma studies show highly effective bio-feedback triggers and treatments. Brumfield discusses scent research into cancer, Alzheimer’s, endocrinology, wound care, and how aromas can reduce diagnostic procedural cancellation rates. There is something for everyone in this entertaining and educational presentation on the Science of scent in the Healthcare industry.