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Daniel Burrus is one of the world's leading technology forecasters and business strategists, and is the author of six books, including the highly acclaimed Technotrends, which has been translated into over a dozen languages. He is the founder and CEO of Burrus Research, a research and consulting firm that monitors global advancements in science and technology-driven trends to help clients better understand how technological, social and business forces are converging to create enormous, untapped opportunities.
In 1983, Burrus became the first and only futurist to accurately identify the twenty technologies that would become the driving forces of business and economic change for decades to come. He has established a worldwide reputation for his exceptional record of predicting the future of technological change and its direct impact on the business world. He has helped hundreds of clients identify new opportunities and develop successful competitive strategies based on the creative application of leading-edge technologies, and has delivered over 2,400 keynote speeches to corporations, associations, and professional organizations worldwide.
In his presentations, Mr. Burrus blends timely and provocative knowledge with just the right amount of humor and motivation. He is a master at tailoring his presentations to his audiences as he addresses relevant trends and offers powerful, practical guidance for turning rapid change into a competitive advantage.
His interest in research became apparent in his third year of college, when Burrus became one of the first undergraduates in the nation to direct a federal research grant. He has founded and managed five businesses, two of which were national leaders in their first year. As a highly successful entrepreneur, he knows how to translate research findings into practical business advantages. |
Dan Burrus's Speech Topics (Adaptable from Keynote to Longer Formats)
1) Accelerating growth in a recovering economy
In a recovering economy, accelerating growth requires a new way of thinking about overcoming obstacles and acting on new opportunities. All too often, change comes from the outside in, forcing us to react by slipping into a crisis management mode, and putting out fires. This presentation is about opportunity management, identifying the driving forces of predictable change, driving growth strategies from the inside out, and taking control of our future. Daniel Burrus is a highly successful entrepreneur who has founded and managed five businesses, three of which were national leaders in the first year. Over the past twenty-six years, he has established a worldwide reputation for his exceptional record of accurately predicting how technological, social, and business forces are converging to create enormous, untapped opportunities. In this eye-opening presentation, the author of the international best seller Technotrends® takes you to the next level by sharing valuable insights into the opportunities yet to come, preparing you to capitalize on the next wave of technological change.
2) Leading with strategic foresight and certainty
In times of unprecedented change and uncertainty, we need to ask ourselves what are we certain about? Strategies based on uncertainty and hope equal high levels of risk. Strategies based on certainty dramatically reduce risk and produce superior results. Hindsight always brings lament. You can never go back and change your past decisions and actions. Strategic foresight takes your vision to a new actionable level by adding the events that will happen in the future. Based on his revolutionary method of identifying Hard Trends from Soft Trends, and Permanent Changes from Cyclical Changes, attendees learn how to both anticipate and capitalize on new opportunities, as well as predict problems, long before they happen. In addition, they will learn how to use the new tools and rules of leadership to accelerate growth.
3) NEXT GENERATION SOCIAL MEDIA MARKETING: Monetizing Your Efforts
The monetization of social media marketing is not just about informing your customers; it’s about communicating with them. Today’s Web 2.0 tools, such as blogs, Twitter, Facebook, LinkedIn, Foursquare and the many other social media options, are all about engagement. Social Media Marketing is about the communication age; it’s about listening and about trying to get people talking about something important to them and to your business. In addition, Mobile Social Media will transform current social media marketing results when you integrate with your Web based efforts. The key is an integrated strategy that increases your brand awareness, customer interest, SEO results and provides social proof that your products and or services are the best choice. In this eye-opening presentation, the author of the international best seller Technotrends® takes you to the next level of social media marketing by sharing insights into the opportunities yet to come and preparing you to capitalize on the next wave of social media marketing and networking.
4) THE SEVEN PILLARS OF DIGITAL MARKETING: How To Profit Now
Today’s marketplace is undergoing a period of profound and accelerating transformation. The advent of new media is permanently changing consumer attitudes and behavior. The changes are in the early stages, but they are irreversible and are already disrupting entire industries. The good news is that these shifts are predictable and can be capitalized upon through the insights and tools offered by Daniel Burrus, world-famous for his exceptional track record of accurately predicting the impact of technology on consumer behavior and the business world. For over two decades he has been using this expertise to develop strategies that turn change into advantage. In this dynamic presentation, he will help marketers learn to use the Seven Pillars of digital marketing as a foundation for new campaigns, use social media to create dialog and desired actions, integrate old and new media to achieve superior results, find new and better audiences, engage consumers with the new mobile tools of digital marketing, and implement new strategies that can accelerate growth. Armed with certainty about how technology-driven consumer behavior is changing and what lies ahead, individuals and organizations can gain an enormous competitive advantage during this unique and pivotal time.
5) ENTERPRISE LEVEL APPS: How Next Generation Smartphone (and Smart Pad) Apps Will Revolutionize Your Business
There is a fundamental shift taking place in both hardware and software that will transform how we sell, market, communicate, collaborate, innovate and educate to mention just a few. This shift represents amazing new opportunities for both lowering costs and accelerating growth. On the hardware side, the capabilities of our laptops are rapidly migrating to the palm of our hand in the form of multi-media smart phones and smart pads that are with us 24/7. On the software side, the App revolution allows users of smart devices to quickly personalize their device based on their needs as they add or delete small, focused applications (Apps) without high purchase costs, instruction manuals, and heavy IT involvement. Learn to understand and profit from this transformational shift with one of the worlds leading technology forecasters Daniel Burrus. He is a highly successful entrepreneur who has founded and managed seven businesses, three of which were national leaders in the first year. In addition, his latest business focused on Smartphone application development has been featured in The Wall Street Journal, Fortune, Forbes and over forty other major publications. In this eye-opening presentation, the author of the international best seller Technotrends® takes you to the next level by sharing valuable insights into the opportunities yet to come, preparing you to capitalize on the next wave of technological change today.
6) ACCELERATING TRANSFORMATION IN HEALTHCARE
We are standing at the base of a mountain of technology-driven change. Wireless telemedicine, point of care transactions, e-enabled disease management, home diagnostics, the virtual hospital, e-enabled customer choice, e-enabled assisted living, e-communities of practice, just-in-time training, and procurement service providers are just a few of the many areas that can be used to accelerate transformation in healthcare. Understanding the new opportunities that will result is essential in determining a clear course of action. Over the past twenty-six years, he has established a worldwide reputation for his exceptional record of accurately predicting how technological, social, and business forces are converging to create enormous, untapped opportunities. His accurate predictions and strategies provide competitive advantage for those who looked to the future and took positive action. In this eye-opening presentation, the author of seven books, including Medical Advances and the international best seller Technotrends®, takes us to the next level by sharing valuable insights into the opportunities yet to come, preparing you to capitalize on the next wave of technological change.
7) Technology- enabled innovation: creating and sustaining competitive advantage
Technology is continually changing the rules of competition, rendering many traditional business strategies and processes obsolete. Emerging technologies provide opportunities for creating new, high margin products and services. In addition, they allow us to de-commoditize current products and services. Identifying and understanding the challenges and opportunities that new technologies create has become a key business imperative. In this eye-opening presentation, Burrus identifies specific technologies that will directly impact you and your industry. He will share powerful strategies to keep you on the edge of innovation, helping you to creatively apply technology to drive growth as you develop new products, services and customer experiences that will propel you far ahead of the competition.
8) Shaping the Future of agriculture
In this eye-opening keynote, one of the world’s leading technology forecasters and business strategists will discuss the driving technology and consumer-driven trends shaping the future of agriculture, and show you how to accelerate growth and profit by taking advantage of the changes industries such as biotech and energy are currently experiencing.
9) Transforming education: using technology to accelerate learning
In this dynamic and inspiring presentation, one of the world’s leading technology forecasters and strategists will provide educational leaders with new strategies and enabling technologies they can use to accelerate learning, increase staff performance, and shape a positive future for their schools. Understanding what these strategies and tools can do, and the opportunities they create, provides the foundation to positively transform education. Educational leaders will learn how to manage the perception that change is negative by learning to look to the visible future® and strategically position their schools to thrive in the years to come. Through personal insights, practical examples, and research-based principles, they will learn to act on the changes that are affecting their future, and gain a renewed excitement and passion for their profession, while redefining their roles as 21st century educators.