Sam Richter is an internationally recognized expert on sales, marketing, and leadership. His award-winning experience includes building innovative technology, sales, and marketing programs for start-up companies and some of the world's most famous brands.

   He has been featured in thousands of television and radio programs, national and online publications, and he presents keynote and full-day training programs to audiences around the globe.

   For more than six years, Richter was president of the James J. Hill Reference Library in St. Paul, Minnesota, where he led the transformation of an eighty-five-year-old private, non-profit business research organization into a nationally renowned institution serving entrepreneurs and small businesses via cutting edge online resources.

   Prior to joining the Hill Library, Richter spent more than eighteen years in the advertising, public relations and e-commerce/e-marketing industry including leading business units at Digital River, one of the world's largest e-commerce outsource organization, Shandwick, one of the world's largest marketing/public relations firms, and his own advertising agency. As a creative director and account group director, Richter has led, created and implemented programs for clients including Microsoft, Coca-Cola, Major League Baseball, Northwest Airlines, Kraft/Nabisco, Polaris Industries, National Geographic, 3M, Brunswick and other large and small firms. He has led product development teams ranging from software programs to Web site and e-commerce initiatives, and is a recognized leader in traditional and online marketing innovation.

   Richter has won numerous regional, national and international awards including Best of Show and Gold awards from advertising/public relations/and online marketing associations; multiple WEBBY Awards for best Web site development; a Gold Award at the International Film Festival; and a Codie Award—the "Oscars" of the software industry—for Best E-commerce Software. He received his B.A. from the University of Minnesota School of Journalism and Mass Communication and was twice named Scholastic All-American while also a four-year player and a letter winner on the University of Minnesota varsity football team.

   In 2003, Richter was named to the Business Journal's "Forty Under 40" list honoring the top Minnesota business leaders under the age of forty. In 2007, he was a finalist for Inc. Magazine's Entrepreneur of the Year and he's one of the more highly recommended persons on LinkedIn.

Topic (customizable to your industry and audience makeup)

1) Put the Relate Back Into Client Relationships: Using Online Information to Build Meaningful Prospect and Client Relationships

Win Twice as Much Business as Your Competitor! Sales Intelligence is THE key to successful business development and account management in any economic environment. In fact, studies show that when you practice the types of Sales Intelligence Sam Richter teaches, that you will win twice the business of your competition who "wings it." In Sam’s keynote presentations or half-day seminar programs, he shows you amazing techniques to:

•         Understand your prospects and clients, so you have a competitive edge.
•         Create sales presentations that address your prospects’ challenges.
•         Become astonishingly well-informed about your clients’ wants, needs and plans.
•         Create more opportunities with prospects, and get an advantage in negotiations.
•         Be better prepared to present, sell, and close more deals than…anyone!

   From hidden Google search tips to the massive Invisible Web to getting free access to expensive database, you'll learn how to find information the competition doesn't know about.  You'll be amazed at what can be found! In this incredible program, you will come to know:

•         The "Platinum Rule" and how it will dramatically change how you interact with prospects, clients (and probably everyone else in your life).
•         The value of building relationships and how you can ensure you’re the one asked to the table when your prospects are ready to buy.
•         Inside secrets on using the Internet to locate critical business information.
•         Tips and tricks for popular search engines – get it right the first time.
•         The "Invisible Web" – Web sites most people and search engines can't find.
•         How to access premium information resources at no or very low cost - the same databases big companies are paying big dollars to use.
•         The theory of the "Fourth R" and value-based “warm call selling.”
•         How to apply information to make a big-time impression with any prospect, and provide exceptional value to existing clients, 
•         How preparation can help you massively increase your credibility and build your personal reputation.
•         How to use the “Customer Data Aggregator” and expert “Warm Call Scripts” to organize and present information (without looking like a spy!).
•         How to find free sales lead lists, competitor proposals, inside-industry information, high-end research reports, and more. After the session, you'll also know how to ethically and effectively use information to build deeper, more meaningful relationships with prospects and clients.