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 LifeCycle Revolution and Generational Marketing
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Nationally recognized author, public speaker, marketing executive and entrepreneur.
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One of the nation's leading authorities on generational marketing - actively involved in analyzing and forecasting lifestyle and consumer marketing trends for seventeen years.
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Co-founded Age Wave, Inc. with her husband, Ken Dychtwald and built it into the pre-eminent organization of its kind. Age Wave is the nation's premier think-tank and strategic consulting group focused on boomers and the mature market.
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Newest Book (2010) INFLUENCE: How Women’s Soaring Economic Power Will Transform Our World for the Better explores how women are the major change agent of the decade to come.
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Her 2003 book Cycles: How We Will Live, Work, and Buy has been described as the "Megatrends for the 21st century," Cycles offers a new view of how Americans live, work and buy with profound implications for the marketplace, workplace and our lives.
- Maddy has delivered speeches to more than 200,000 leaders worldwide, including Allegiance Healthcare, Allstate Insurance, Blue Cross of California, Direct Marketing Association, IAI Mutual Funds, International Foundation of Employer Benefit Plans, National Association of Educators, Merrill Lynch, Smith Barney and American Society of Association Executives.
Speeches:
Maddy Dychtwald's Video
1) Retirement at The Tipping Point: New Funding, New Timing, New Purpose
Based on highly acclaimed Age Wave research, this NEW presentation reveals how four generations of Americans are altering the funding, timing and purpose of retirement. This mind-stretching program will explore the following: Who suffered the most loss during the recent economic crisis and how long do they think it will take to recover? Why the retirement clock is being reset to at least age 67 and how that could be good for everyone. What are the key lessons learned from the financial crisis and how have people’s behaviors and attitudes toward money and retirement changed? What is the #1 retirement “wildcard?” How the sandwich generation has morphed into multigenerational “Rubik” families and the vast implications of this for all generations. A vision of retirees’ changing role in American life - from lifelong learning and legacy to mentoring and philanthropreneuring. How financial professionals can take advantage of this unprecedented opportunity to help guide their clients in funding their new retirement hopes, dreams and purpose.
2) Retirement Wakeup Call: The Future of Financial Services
How has today’s financial crisis altered the relationship between client and financial advisor? Based on research findings from numerous highly acclaimed Age Wave studies on retirement and financial services, this presentation sheds light on which aspects of the financial services industry are dying and which are coming alive. It outlines the “new” retirement-related needs, worries, and aspirations – and how financial services firms and advisors can re-establish trust with the wary public. Meet the “Ageless Explorers,” the “Comfortably Contents,” the “Live for Todays” and the “Sick and Tireds.” Learn how each group feels about their lives, their prospects for fulfilling their hopes and dreams for retirement and what role financial planning, employer support and/or government policies have played in getting them to where they are today. This presentation also covers how the emerging adult lifestage demands of careers, parenthood, eldercare, grandparenthood, singlehood, disability and rehirement will affect savings and retirement funding.
3) Four Generations Rethink Work, Retirement and Success
We are living in the midst of unprecedented demographic, economic and social changes that impact nearly every aspect of our personal and professional lives. Increasing longevity and insufficient savings mean that older workers will be working longer and shrinking their retirement. Mid-career workers are trying to reboot their enthusiasm for a longer and more demanding worklife as they simultaneously try to fund their future retirement. Young workers are struggling to enter the workforce during tough economic times. What makes each of the four working generations tick – and perform at their best? What are they looking to get from - and give to – their jobs? How will they measure success in this new era? This presentation will explore these issues while showing how to retain and attract valuable talent and enhance productivity through programs such as: creative use of flexible work arrangements, innovative learning and mentoring opportunities, sabbaticals, retraining, re-careering, flex-retirement and creative compensation and benefits programs.
4) The Future of Health And Healthcare
Will the demographically driven age wave produce pandemics of chronic disease—needing a wide range of innovative and cost-effective solutions? How far will boomers will go in their pursuit of the “fountain of health”? What are the new frontiers of medicine—from genomics, antiaging therapies, organ cloning, and virtual surgery to pharmaceuticals, cosmeceuticals, and nutraceuticals—and how might the public react to impending breakthroughs?
This presentation offers a sweeping view of how rising longevity, the aging of the population, and the personality style of the boomer generation are converging to transform nearly every aspect of our healthcare system—from professional training to IT, and from facilities to service delivery. It will also explore how the new empowered consumer, hoping to live a healthy “cyclic” life, will place a wide range of new demands of medical and social service professionals in the years ahead.
5) The Age Wave
A comprehensive analysis of the social, economic and lifestyle implications of the aging of America, including who maturing Americans are, what they want, their impact on the workforce, their impact on the marketplace, and a preview of the products, services, technologies, and marketing strategies that will win this group over.
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