Terry Jones - Leadership, Innovation and Digital Marketing Topics:
 1) The Business of Innovation:
Terry Jones brings audiences a unique perspective on innovation. Terry took a team of 10 and built a multi billion dollar enterprise based on an innovative idea that most of his colleagues thought would fail. Terry created a culture of innovation where new ideas were celebrated, mistakes became fast learning loops, and employees learned that anyone can innovate. Terry will take your audience through the steps to nurture new ideas and the organizational structures, funding policies and team members required for success. Many speakers talk about the future, Terry gives audiences step by step plans to create it.
2) Leadership in a Wired World
It’s a new world out there….A world where ‘the office’ is anywhere and communication is constant; where the pace of change is staggering and the ‘wired generation’ is entering the work force. In this new world, how do you lead? The basic principles of good leadership haven’t changed in hundreds of years; but, in this new world, how we APPLY them MUST change. Today’s new worker has been raised in the digital age, has been multi tasking since the age of 3 and has been online for most of their life. How can companies most effectively communicate with, lead and leverage this very different employee base?
Terry Jones has led both large corporations and small startup companies. As a CEO, a board member, and a consultant, his innovative leadership style has helped reshape the travel industry. In this program, he offers concise and actionable insights into how leadership is changing in this new technology-driven world.
3) Building Digital Relationships with Your Customers
Online research will soon influence over $1 trillion in offline sales, yet many companies are still optimized to deal with customers only over the phone or in the store. Terry will show your audience the importance of adding digital relationships to your company’s strategies.
At companies such as Travelocity, Kayak.com, La Quinta Hotels and Earthlink, Terry has been involved in creating, leading and implementing CRM strategies that leverage the digital world. Terry will open the door to this new world with examples drawn from all types of online and offline companies. He discusses the latest techniques for emarketing, the evolution of search, and how broadband is changing consumer behavior online. Not just for consumer companies, these techniques are essential for the industrial buyer as well whose world is also being reshaped online. Participants will learn how to craft a multi-channel strategy to deal with tomorrow’s marketplace.
Terry also talks about how to instill an intrapreneurial culture in large organizations.
About Terry Jones:
Speaker Video: http://www.terryj.com/media/?v=7
Terry Jones founded Travelocity.com. He led the company as President and Chief Executive Officer from it’s founding until May 2002. Previously, Jones served as Chief Information Officer at Sabre Inc. In his 24 years at Sabre, Jones held various executive positions including President of Computer Services, Vice President of Applications Development and Vice President of Product Development.
Prior to Sabre, Jones joined American Airlines in 1978 as Director of Product Development when American Airlines acquired Agency Data Systems, a Florida-based mini-computer accounting systems company. He became president of the division when it moved to Dallas/Fort Worth.
A graduate of Denison University in Granville, Ohio, Jones entered the travel industry in 1971 as a travel agent with Vega Travel in Chicago. He later served five years as a vice president of Travel Advisors, a company specializing in business travel to Eastern Europe and the USSR, with offices in Chicago and Moscow.
Jones is managing principal of Essential Ideas, a consultancy he co-founded to help companies in their transition to the digital economy. He serves as Chairman of the Board of Kayak.com, and is on the boards of Earthlink, Inc. and Rearden Commerce. He is a special venture partner with General Catalyst Partners of Boston. Jones also serves on the board of directors of the Lake Tahoe Shakespeare Festival and the National Information Technology committee of the Boy Scouts of America. |