Accessing American Recovery and Reinvestment Act (ARRA) Stimulus Funds: Electronic Health Record Implementation by Sandra Holtzman and Todd Frech

Webinars and Speeches for hospitals, medical practices, nurses and healthcare vendors

1. How to select an electronic health record – Key attributes to look for when selecting a vendor as well as what pre-selection work needs to be done by the practice so that they know exactly what they need and are looking for.
 
2. 5 steps to a successful EHR implementation – An overview of the five key steps of implementing an EHR, hardware and software installation, system configuration, staff training and go-live.
 
3. When Hospitals Come Calling: The pros and cons of partnering with a hospital and adopting their EHR system.
 
4. Medical home – what it is and how to qualify for ARRA funds by becoming one (For IMs, FPs and GPs and PEDs).      

5. Privacy issues around HIE (Healthcare Information Exchanges) and large hospital systems using and selling medical data that is allegedly anonymous

About Sandra Holtzman

   Sandra Holtzman has over a decade of experience working in the healthcare information technology sector. She has served clients from small start-ups to Fortune 500 companies, from IT consultancies to companies with IT products. She has worked extensively on the marketing of electronic health records (EHR s), patient health records, and IT consulting for these products, including writing white papers, ghosted articles, product operation manuals, and numerous varieties of marketing materials for these services, products, and companies. Sandra’s experience also includes predecessor and aligned products to EHRs, including patient risk assessment, outcomes software, data management systems, clinical management systems, disease management technologies, satisfaction surveys, disenrollment surveys, credentialing and verification.

Additionally Sandra is:

·         A member of HIMSS

·         Lead Co-Chair of the New York Chapter of the Licensing Executives Society

·         Co-Author of Lies Start-Ups Tell Themselves to Avoid Marketing

·         A founder of CleanTech Corridor; fostering the growth of clean/green tech and renewable energy companies by Changing the Culture of Innovation

·         A mentor of companies developing business plans for NASA and SBIR funding

·         A speaker and consultant for marketing, branding and health IT, domestically and globally, to individuals, companies, institutions, organizations and governments

Industry Recognition:

Who’s Who in Advertising and Who’s Who in Media and Communications; Gold, Silver and Awards of Excellence from The Communicator Awards; AWNY , In Awe/Medical Marketing Association; International Advertising Festival, Rx Club Show

About Todd Frech:

   Todd Frech has been working in healthcare information technology for the last 25 years of his career. His expertise has come from working on all sides of the vendor/customer equation: healthcare information technology products and services to electronic health records. As a consultant, he has managed the selection and implementation for life science information systems for biotech companies in California. He has worked as a product manager, privacy officer, marketing manager, account manager, compliance officer, and customer relationship manager for EHR companies, pharmaceutical companies, hospitals, medical centers, and physician practices. Todd has been pivotal in developing strategic partnerships between companies for the smooth execution of clinical documentation and clinical information tools.

Additionally Todd is a:

·         Member of the American Health Informatics Association (AHIA )

·         Member of Health Information Management Systems Society (HIMSS )

·         Association for Intelligence Officers (AFIO )

·         Highly sought-after speaker on healthcare information technology at trade associations, medical and nursing associations and private industry

·         Expert witness in for healthcare information technology issues