Lon Safko's Speeches and Workshops:

 1) What is Social Media? The Impact on Your Bottom Line
   Social media is the combination of user-generated content with “new media” distribution technologies. It can range from information about your products and services to opinions about your political views. Social Media takes many forms including text, images, video and audio. Popular Social Media mediums include message boards, blogs, vlogs, podcast, and wikis. Social Media is about how all of these existing free technologies link and work together to create one world-wide communication system for your company!

Why Social Media Marketing?
Social Media Marketing works! It’s changing traditional public relations, sales, and marketing strategies. Implementing a social media marketing strategy campaign will increase your audience reach and significantly reduce your marketing and public relations campaign expenses. Companies are starting to set aside portions if not all their marketing dollars to invest in this type of non-traditional marketing tactic due to the overwhelming success of this strategy. Some of the benefits of Social Media marketing include:

• Viral marketing – Viral P.R.,
• Free marketing and publicity,
• Linkability (Reputable External Links),
• Search engine optimization and marketing,
• Rapid community building,
• Really Simple Syndication (RSS) of information,
• Instantaneous results,
• Influence media before their stories break,
• Significantly reduce public relations and marketing cost,
• Rapid response and communication with your customers,
• Interact with customers and respond to issues and concerns quickly on your own and other network communities.

2) Creative Marketing  Big, New Ideas Don‘t Come From Thinking The Same Old Way… They Come From Letting Your Creativity Run Wild!

10 Benefits:

1. Steal killer strategies from the biggest marketing success stories on the planet.
2. Jolt your right brain into action – and jump-start the flow of creative ideas to implement right away.
3. Get in on a dozen “down-and-dirty” creative tricks the pros swear by – for phenomenal results!
4. Combine fun with functionality for a guaranteed boost in your online marketing success.
5. Be the Marketing Idea Hamster. You know, the one who always has an idea generator running.
6. Get in touch with your “inner marketing child” to regain that playful mindset that removes mental barriers – and leads to inspiration.
7. Discover imaginative new ways to target your audience and get them to buy, buy, buy.
8. Blast through “creative block” with an arsenal of “creative blockbusters.”
9. Leave with your cranium crammed full of innovative marketing ideas you can’t wait to put into action.
10. Spend the day picking the brain of a very creative type – and have more fun at a conference than humans should be allowed!

3) Innovative Thinking – The Actual Process!

   This presentation explores the process of Innovation and the spontaneous creation of Innovative ideas. I will share personal experiences that confirm the old adage that inspiration is truly only 10% of the process while perspiration remains the 90% hurdle most entrepreneurs fail to conquer. I discuss my copyrighted method of Innovation, the “5-W‘s of Innovation” method that provides the tools to think more Innovatively every time to consistently solve your toughest problems, whether they’re systemic, intrinsic, extrinsic, product development, sales, new markets, e-commerce, of staff related.

   This presentation isn’t just for engineering & development. Doesn’t your company deserve a more Innovative Thinking Marketing Department, a more Innovative Sales Department, and even a more Innovative “C” Suite? Innovation starts at the top, in the “C” Suite and permeates an entire organization.

   It’s Innovation that gives you new products, new ways to sell existing products, new markets to see into, and ultimately that competitive edge, and adds to your bottom line.

Learn from someone who has actually done it!
   Lon Safko is a proven Innovative Thinker with 18 of his inventions in the Smithsonian Institution’s permanent collection along with more than 30,000 corporate documents in the Lemelson Center For Innovation in Washington, D.C. Lon also has 14 of his inventions in the collection of the Computer History Museum in Mountainview, California. His inventions include everything from the first CAD (Computer Aided Design), to V-E-Tailing (Virtual Electronic Retailing), to Three-Dimensional Internet Advertising (3DGTA), to the “First Computer To Save A Human Life”!

   Lon takes you through the process of identifying why we can’t be creative because of conditioning, perceptual, emotional, cultural, stereotyping, and environmental barriers. Lon also discusses how to isolate a problem by breaking it down into it simplest components where it can easily solved. He also discusses the important to chaos tolerance, and helps his audience understand why change encourages being more creative. Lon also discusses left brain / right brain thinking and how to maximize the two.

   Lon gives real world examples on how to be a more Innovative Thinker by taking the audience step-by-step through the inspiration and eventual patenting of his most recent ideas. Lon will also discuss his Twenty Truths of Innovation and what it takes to be an entrepreneur and Innovator.

   So whether you are in sales, marketing, public relations, communication, sales, the “C” Suite, entrepreneur or intrapreneur you need learn from someone who has done it and how to become and profit from Innovative Thinking!

4) Building Innovative Teams

   This presentation is about being a team player, thinking like a unit and meeting expectations with others and through others.

   Participants will master crucial leadership and organizational work teams are an aspect of total quality management and a functional requirement for organizational success. Participants will learn how to make team work and how to “play” on the teams currently in place. Getting people together to work on a common task for a specified length of time should be easy. Getting consensus on what should be done to meet a project deadline within cost and design specification should be little problem. Making sure that everyone has a great place to work with a strong sense of cooperation should be no hassle for an organization… But is it?

   Quality business goals slip and ideas of total quality management looms like an albatross around the neck of everyone if there is battle over turf and territory or destructive conflict. No one wants poor quality or conflict and certainly no one want to have excess cost or waste of time, but getting everyone to work together is often a challenge and takes a great deal of skill and expertise. This seminar brings those benefits to managers. The skill and techniques necessary to have effective work teams are brought to you in a way that can be applied to your everyday challenges.

Benefits of this Presentation:
• Make giant leaps in team performance by identifying and overcoming team obstacles and problems.
• Capitalize on team strengths and shore up challenges.
• Build and maintain productive, energized work teams.
• Keep everyone on the team up to speed and focused on what is important.
• Learn how to work through team conflict and disagreement.

Competencies Learned:

• Leadership
• Team building
• Decision making
• Motivation

Presentation Objectives:

The Audience will be able to:
• Understand the team process and team dynamics, and synthesize their efforts into the work of others.
• Build team communication skills.
• Apply effective strategies with the uncooperative team member.
• Create equal status among team members that is a mandate for organizational work teams.
• Develop a personal action plan for maintain effective work teams.

6) Work Teams…Who’s in Charge Here?
   This begins with empowerment and the realities of moving decisions, policies and procedures lower in the organizational chart.

• Building “Team Player” Thinking
• Organizational work teams succeed because of a deliberate style of leadership that promotes team thinking.
• Team Meetings
• I explore quality meetings, how to make them work, and how to keep a team motivated through every team meeting.
• Fusing Individual Talent into Your Team Structure
• Every potential team member carries experiences, both positive and negative, into team meetings and work projects.
• Problem Solving – Decision Making in a Team Setting
• Conflict and difficulty are common occurrences of organizational work teams.
• Designing Your Work Teams

   Every participant should not only gain an increased awareness of organizational work teams, they should also be able to do something with that knowledge when they return to their job

7) Search Engine Innovative Marketing

   This is an intensive presentation will guide to through understanding & using search engine optimization and pay-per-click techniques to maximize your web presence and position your web site on top of every search engine list… and in front of more potential customers than you ever believed possible… with proven, plain, English strategies.

10 Benefits:

1. Maximize your site for different search engines.
2. Understand the difference between organic & paid searches & what it means to you
3. Select the right keywords and page links to get your .pages seen
4. Use organic and paid searches together to you smart your competition.
5. Get ranked higher on search engines
6. Identify the costs involved in SEM and how much you should really be spending.
7. Set up proper site architecture that won‘t sabotage your on-line marketing efforts.
8. Determine if affiliate marketing will work for you
9. Answer the age-old question: In-house or use a constant?
10. Measure and monitor results.

About Lon Safko: