David Meerman Scott’s Internet Marketing and Social Media Topics:
1) No Excuses Tough economic times mean you must market smarter. By harnessing the power of social media-especially learning how to leverage the magnitude of YouTube, Facebook, blogs, and other popular resources-you can drive eager buyers to your virtual doorstep. The best part: it's all free.
2) New Rules of Marketing & PR The web has profoundly changed the rules. Smart marketers now communicate with buyers through content-rich Web sites, blogs, YouTube videos, e-books, and other online media that buyers actually want to consume. Filled with many case studies and real-world examples, this a practical discussion about the new reality of PR and marketing.
3) World Wide Rave Seemingly born overnight, a World Wide Rave happens when your product, your brand-heck, even you-are suddenly known the world over. Most of the time they are accidental. But what if you could create one? How valuable would that be to you? Priceless? You can. Others have, and I can show you how they did it.
About David Meerman Scott:
David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of The New Rules of Marketing & PR, an award-winning BusinessWeek bestseller published in 24 languages. He is also the author of the hit book World Wide Rave and three other books. His Web Ink Now blog is ranked by AdAge Power 150 as a top worldwide marketing blog.
He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies.
Satisfied audiences include: Cisco, HP, Microsoft, The New York Islanders, NASDAQ Stock Market, the Government of Ontario, McKesson, U.S. Air Force, U.S. Marine Corps, SAP, Google, Digital River, Hill & Knowlton, Hanley Wood, Dow Jones, National Investor Relations Institute, Milken Institute Global Conference, America Credit Union Conference, TS2, Giant Screen Theater Association, Realtors® Conference, and many, many more . . .
Affiliations: Board of directors of Kadient, board of directors of Nashaquisset, board of advisors of HubSpot, board of advisors of Eloqua, board of advisors VisibleGains, previous board of directors at NewsWatch (sold to Yahoo Japan).
David writes for Huffington Post.
- Books include: World Wide Rave: Creating Triggers that get Millions of People to Spread your Ideas and Share your Stories (2009)
The New Rules of Marketing & PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly (Hardcover 2007 and revised paperback edition 2009)
- Tuned In: Uncover the Extraordinary Opportunities that Lead to Business Breakthroughs (2008 with Craig Stull and Phil Myers)
- Cashing in with Content: How innovative marketers use digital information to turn browsers into buyers (2005)
"The highest rated presenter at our Fortune Small Business magazine “Sales and Marketing Summit” – in front of hundreds of our nation’s top mid-market CEOs and executives - David cut through the jargon and provided a practical and example-filled presentation on how executives can actually utilize the Web 2.0 revolution to drive business to their companies."
- Verne Harnish, Fortune Small Business magazine and CEO, Gazelles Inc.