The New Rules of Engagement: Leveraging the Social Media Game Phenomenon
Facebook will soon claim 500 million users, while Twitter reaches 100 million. Barely heard of until recently, Social Media games like Farmville, Mafia Wars and Second Life are now rapidly approaching 250 million users – and this is merely the beginning of the new paradigm. More people play video games than go to movies today, and women play 20% more social media games than men. This is the future, and now Russell Brumfield can show you how to be a part of it!
The biggest trend in the 21st Century is about to change the marketing game forever, and you’ll need to understand what’s happening in order to harness and navigate this rapidly changing phenomenon.
In this fast-moving address, Russell Brumfield shows the audience how to win new customers, increase sales and build long lasting brand loyalty with a niche targeted Influential Game Strategy. Brumfield shows how you can achieve sales goals, growth goals, customer loyalty, and a multitude of other objectives by creating an entertaining game that can be played on any cell phone. And as the world becomes immersed in smart phone technology (7 billion phone apps were downloaded in 2009,) you’ll be prepared to increase the sophistication of your marketing games.
Loyalty awards programs have proven to successfully engage and keep loyal customers in recent decades, and the public has become accustomed to tracking points and credits, and accumulating them for key purchases. Brumfield shows that the average consumer is competitive, likes to win, and has a tendency to want to share his successes with others (social media.)
Brumfield show how to incorporate Influential Game Strategies to increase product sales, lead customers to strategic locations, build real-time competition within a sales force, enhance customer service, and how to achieve any goal through the guise of an entertaining game.
You’ll also get a peak at the future of Influential Games that will be designed to motivate employees to get fit, lose weight, stop smoking, go green, read memos, work safer, get educated, relax better, play more, and generally improve the quality of their lives and their work.
About C. Russell Brumfield:
 C. Russell Brumfield is a serial entrepreneur, dynamic speaker, bestselling author, music producer, inventor, adventure traveler and consummate student of technology, trends and human behaviors. He is a globally recognized expert in multi-sensory design, and authored the bestselling book Whiff! The Revolution of Scent Communication in the Information Age (Quimby 2008.) This must-read book for advertisers and marketers defines the amazing influences of scent on the human brain, and how the new field of Scent Marketing is changing the paradigm.
Brumfield’s new endeavors find him once again in the forefront of one of the most cutting-edge trends in marketing – designing behavior-influencing, social media-style games that help companies to win new customers, increase sales, build long-term brand loyalty, and even to enhance productivity and influence behavior in the workplace.
Brumfield is the founder of 20-year old Wizard Studios, an international corporate event, sales training and incentive business that produces more than 2,000 events every year around the globe. He has built several multi-million dollar companies in many different endeavors with a major client list of Fortune 500 companies and A-List organizations like Motorola, Pfizer, Disney, NFL, PGA, NCAA, MTV, Nokia, Citibank, MONY, Toyota, GM, IBM, and Microsoft.
In 2009, Brumfield rolled out Wizard University, a trend-setter in the corporate change and transformation industry – fully integrating multi-sensory science, neuro-linguistic programming and other methodologies into team building, sales training, motivation and performance.
Wizard University’s new Influential Game Strategies division creates strategic, interactive games with mobile phone-based technology. In tandem with its tech partners, Wizard creates competitions that incorporate a series of uniquely conceived clues and interesting challenges with a cumulative point-based system that keeps the player engaged and focused.
Since the early 1990s, Brumfield has lectured to diverse audiences on the topics of experiential design, technological branding, meeting/event production and a variety of inspiration and self-empowerment subjects. His speeches are fast moving, funny and filled with storytelling reflecting his globetrotting experience. Customized keynotes, seminars and training are available.
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