Lewis Schiff was a founding principal of CEG Worldwide. Schiff helped to design one of the leading training programs for advisors targeting and servicing the high-net-worth client. Schiff has developed marketing program for scores of advisors targeting the affluent throughout the U.S.

   Schiff is a columnist for Investment Advisor magazine and writes a blog for InvestmentAdvisor.com. Schiff has been a long-time expert on personal financial matters as a contributing columnist to CNN and Money magazine and the author of The Armchair Millionaire.

   Schiff's new book, The Middle-Class Millionaire: The Rise of the New Rich and How They Are Changing America charts the of America's growing affluent middle-class through original research and analysis. The book was published by Doubleday in 2008 to international critical acclaim. The Middle-Class Millionaire is based on in-depth surveys to 3,500 American households in 2006. It provides a three dimensional portrait of a previously unrecognized demographic group, the emerging affluent class. 

Speech Topics (can be adapted based on client input)

1) The Changing Nature of the Luxury Client

·        Practical Client Segmentation

·        How to Market to Luxury Clients in All Markets

·        Creating a Brand Relationship with your Luxury Client By Appealing to Their 'Values-Based' Spending Habits.

2) The Middle-Class Millionaire: America's Luxury Super-Demographic

·        Five Trends for the Future: Why the 'Working Wealthy' are the Window into the Next Consumer Economy

·        How the Middle-Class Millionaire has Transformed 'the Rich'

·        The Laws of Attraction: Reaching out to Nine Million Middle-Class Millionaire Households and their $20 Trillion in Wealth.

3) Marketing to HNW Prospects in Any Economy

·        Practical HNW Client Segmentation

·        The Middle-Class Millionaire is the Lux Marketer's 'Sweet-Spot'

·        Creating a Brand Relationship with HNW Prospects By Appealing to Their 'Values-Based' Spending Habits.

4) The Four Pillars of Advanced Planning (for Financial Advisors)   
   Generational Wealth Transfer, Productive Portfolio Planning, Protecting Assets from Predators, Philanthropic and Lifestyle Planning

5) The Wealth Management Team of the Future
   Managing Health to Manage Wealth and Vice Versa, Liquid Wealth Creation and Dynastic Planning and The Family Bank

6) Millionaire Intelligence Among Investment Advisors
   How Successful Advisors Manage Work/Life Balance, make Critical Business Decisions. The Four Pillars to Advisor Success

Additional Topics for High Net Worth Individuals available

Key concepts in The Middle-Class Millionaire (which form basis of his speeches)

1) Millionaire’s Intelligence:

   There are four behaviors that middle-class millionaires exhibit that appear to be linked to their success. These qualities have origins in classic middle-class values but they have applied them in uncommon ways.

2) The Influence of Affluence:

  Because the middle-class millionaire is both willing and able to try new things (products, services, places and ways to live, etc.) they are an important indicator for how the world might be changing in the years to come. As Milton Friedman, the Nobel-prize winning economist, once suggested, when it comes to innovation, the rich work for the poor.

3) The Hierarchy of Values:

   It’s easy to understand where the new rich are going to have the greatest impact when you understand their hierarchy of values. They share them with the rest of the middle class. This book will show you how to understand and leverage the middle-class millionaire outlook in your own decision-making. The Middle-Class Millionaire introduces an entirely new way of understanding why certain trends are gaining momentum and where that momentum will lead to next.

The Middle-Class Millionaire -The Research

·        7.6 % of American Households, or 8.4 million households, are Middle-Class Millionaires worth between $1 million and $10 million that they earned rather than inherited.

·        The average Middle-Class Millionaire works 70 hours per week.

·        Middle-Class Millionaires are FIVE times more likely than the average middle class person (who earns between $50,000 and $80,000 annually) to say they are ALWAYS available for work by phone or email.

·        Middle-Class Millionaires are FOUR times as likely to work nights and THREE times as likely to work weekends than the average middle class.

·        Almost 89% of Middle-Class Millionaires believe that anyone can attain wealth through hard work.

·        62% of Middle-Class Millionaires believe that networking or knowing many people is the key to financial success and are THREE times as likely to belong to a networking group than the average middle class person.

·        9 out of 10 Middle-Class Millionaires report making a major career or business decision that had a bad outcome but 73% of them believe that “bad” decision was crucial to their financial success.

·        Middle-Class Millionaires are FIVE times more likely than the average middle class person to continue on the same business course IN SPITE of an earlier failure.

·        Middle-Class Millionaires are almost THREE times as likely to say that choosing a career on the basis of its prospective financial rewards is important to financial success.  54% of the average middle class believes you should do what you love.