Jack Appleman teaches working professionals to write more productively through group workshops and one-on-one coaching. The president of SG Communications, Jack is an award-winning writer who brings more than 25 years' experience as a corporate trainer, professor and PR specialist.

   His book, 10 Steps to Successful Business Writing, was published in February 2008 by ASTD Press and has become one of its top sellers. Jack speaks frequently on writing and communication skills and has published several articles on the importance of good writing. These include a column, "Business writing training can boost productivity," in Human Resource Executive Magazine an article on PR writing that earned him a 2007 Impact Award from the Business Marketing Association.

   As an adjunct professor, Jack teaches writing and communication courses at William Paterson University and Fairleigh Dickinson University in New Jersey. Jack received his BA in Communication from Ohio State University and his MS in Journalism from Ohio University. He earned the Certified Business Communicator (CBC) designation from the Business Marketing Association (BMA). Jack is a Past President of BMA’s New Jersey chapter and serves as Vice President of Marketing for the Northern New Jersey chapter of the American Society for Training and Development.

   Help employees at all levels write more productively with Jack Appleman’s group workshop. He’ll teach them how to write clear, concise and well-organized documents that produce the desired results. Through a series of individual and group exercises, Jack will address core skills addressed in his book as well as the participants’ toughest challenges and frequently written documents.

   He can tailor each workshop to employees’ needs and help achieve the organization’s learning goals.

Testimonials:

Learning & Development Supervisor, Major insurance company

Jack Appleman's credentials brought a level of professionalism to the business writing training we were looking for management level employees. Participants especially enjoyed the interactive exercises during the workshop and the personal consultation session.

Many indicated they are writing more concisely, thinking more about what they are saying, and editing their own work more carefully. In addition to seeing improvement in their own original writing, including emails, they are better able to edit correspondence created by members of their teams.

Director of Human Resources, Prominent insurance brokerage firm

The lack of basic writing skills was a concern to us since all our employees use email to communicate with our clients. We wanted to ensure professionalism so we asked Jack to address this deficiency in two full-day workshops to reach the widest possible audience. Jack did a wonderful job in designing a curriculum that would interest And motivate employees at various competency levels. He presented many good ideas to help improve writing skills and make the process more efficient.

Our follow-up survey indicated 100% of respondents found the content relevant. We also appreciated the take-away booklet that Jack prepared to be used as a resource. It includes good hints and is a handy reminder for us when we are writing letters and e-mails.

Assistant Vice President, Employee Relations & Training Major insurance carrier

Our decision to select Jack Appleman to provide a business writing skills program for its employees was a good one for the organization. Jack knows the subject matter well and has significant real life experience that adds to his effectiveness.

His product is particularly effective because he combines group instruction with one-on-one coaching and evaluation. Jack's participants reported the class increased their knowledge and skills and that they expect to perform better because of what they learned.

I would recommend Jack Appleman to any organization that needs a business writing skills instructor.

Topics: 
1) 10 Steps to Successful Business Writing

Onsite 4- or 6-hour workshop, which includes:

• Research to determine participants' needs, including review of sample documents and conversations with company/organization representatives
• Program design, including PowerPoint slides and handouts, tailored to participants' requirement
• Three-ring binder with exercises, writing tips and other resources for each participant.

2) Effective writing for insurance professionals 3 CE credits for New Jersey & New York producers

   Insurance professionals generate many documents--from new business proposals and client letters to internal emails and correspondence with insurance departments. If they write them poorly, they may offend clients, bore prospects and waste time—which means wasted money.

   In his three-hour, interactive workshop, Jack Appleman, seasoned writing instructor, author and licensed insurance producer, will show participants how to write clear, concise and well-organized text that achieves the desired results. He’ll address steps such as tapping the power of simplicity, grabbing readers' attention, mastering emails, organizing to promote understanding, and turning insurance industry jargon into clear language. Plus, he’ll discuss how to master documents frequently written by producers.

3) Steps to successful business writing for accounting professionals

CE credits for New Jersey CPAs

   The accounting profession has identified writing as one of the skills most lacking among CPAs. Jack Appleman, seasoned writing instructor and author, has developed several courses to enable CPAs to write clear, concise and well-organized documents.

   He’ll address steps such as tapping the power of simplicity, grabbing readers’ attention, mastering emails, organizing to promote understanding, and conveying complex financial information in simple terms. The result: better writing and better productivity.