 Michael is the President & CEO for The Health & Wellness Institute (HWI). He currently leads business development activities for HWI and provides strategic consultation during the product development process. Prior to forming HWI, Michael was the Vice President of Health & Wellness Services for Blue Cross & Blue Shield of Rhode Island.
For more than 25 years, Michael was the President and CEO of The National Center for Health Promotion, a health and productivity consulting organization he co-founded in 1977. Over the years NCHP earned a reputation as an international leader in the design and delivery of disease management, training, leadership and health promotion systems. As President and CEO, Michael led his marketing team in providing services to over 1,000 corporations and 800 medical centers. In addition, he directed a program of professional development and training for over 4,500 individuals throughout the US, Canada, and Japan. In addition to his experience as a businessman, Michael has authored four books, numerous papers, audio tapes, classroom materials, and instructor manuals that have been used by over 2,000,000 individuals and translated into many languages.
Michael is widely published and is a frequent director, consultant, and advisor to numerous prestigious boards and organizations including The Men’s Health Network, The Business Innovation Factory, The HERO Forum for Optimal Employee Health, The Lance Armstrong Foundation and The Department of Defense. In addition, he has written and contributed to corporate policies for several major US corporations. Michael has appeared on over 200 television and radio stations throughout North America and has been interviewed by numerous print publications including Newsweek, USA Today, and The Wall Street Journal. His work in the area of behavior change, health economics and healthcare consumer advocacy has been featured on the ABC News program, 20/20, The CBS Morning Show, CNN, and MSNBC. Michael serves on a number of national cancer boards and, at the request of former President George H. W. Bush, is a Member of C-Change. C-Change is comprised of the nation's key cancer leaders from government, business, and nonprofit sectors.
With his unique blend of business know-how and sensitive understanding of the complexities of human behavior, Michael is highly regarded as a health and productivity consultant who can help shape your strategic plan, deliver your message, and most important, achieve your goals.
Topics:
1) Healthcare and Information Technology:
Blending the Voices of Science, Practice, and Consumer Interests
This year, the mantra of medical self-responsibility coupled with curiosity, easy access, and the desire for anonymity will lead over 70 million Americans to the same resource for healthcare information --- the Internet. There they will find the proverbial good, bad,ugly &, and at times, the very ugly.
The core source of knowledge --- raw unadorned information --- is growing and expanding at an ever-increasing rate. Parallel to the development of this tidal wave of facts, figures, conjecture, and opinion is a thirsty population all to willing to seek and accept whatever is presented.
Throughout history, medicine has operated, primarily, as a collaborative effort involving research science and the practicing physician. For the most part, the patient or healthcare consumer was a passive recipient of these efforts. Even as recent as the 1950s, physicians routinely withheld critical information from patients; including such serious omissions as the diagnosis of cancer.
This multimedia keynote presentation will take a close look at the push-pull factors that are expanding the traditional partnership of science and practice to include the greatest untapped resource in healthcare --- the consumer. The presentation will explore the strengths as well as the cautions associated with these wild, wild, west days of unrestricted and unregulated access to healthcare information via the Internet.
Here's what participants gain from this session:
- An Understanding of The Journey From Passive Compliance to Active Partnerships
- The Rapid Trending of e-Health Information: Yesterday, Today, & Tomorrow
- How to Anticipate and Work with the Changing Voice & Face of the Consumer
- The Importance of Blending the Voices
- An Appreciation of the Fragile Relationship of High Tech --- Higher Touch
2) The Changing Face of Healthcare: Same Players…Merging Roles
The current healthcare system has become increasingly paternalistic and focused on treatment while all but ignoring individual responsibility and prevention. The result: out of control health spending in a nation of health illiterates. If we are to begin to control the frightening dollar burn rate, we need informed, motivated, and accountable citizens and organizations who will work together to improve everyone's health and economic well-being.
Given a projected bite of $2.7 trillion in 2009 and on pace to hit $4.3 trillion by 2012, the U.S. healthcare treatment model is economically unsustainable. Fundamental to supporting the arch of healthcare reform's solution mix is the need to address and correct the attitude of deferred responsibility (personal, corporate, and community), and the sociological, economic, and educational conditions that foster lifestyle choices that adversely impact our healthcare system.
In this thought-provoking, entertaining, and fast moving presentation, you will hear from an international leader in the field of population health management: Michael Samuelson. From his seat as a health promotion pioneer in the early 1970s to his current position as President & CEO of The Health & Wellness Institute and university professor, Samuelson knows this story from all angles and he is anxious to share the observations and lessons learned from his journey.
Outline:
· Mad As Hell: Where is Howard Beale When You Really Need Him?
· Ten Fundamental Understandings
· The Five Ws of Healthcare:
~ What’s Happening?
~ So What?
~ What Now?
~ What Next?
~ What Difference Will it Make?
· What Exactly is Wellness and Why Should We Care?
· The Health Continuum
· Healthcare Transformation: From Paternalism to Shared Responsibility
· The New Social Contract: An Agreement to Advance Quality of Life, Bend the Spend Trend, and Improve the Corporate Bottom Line
3) Maximizing Your Disease Management and Health Promotion Dollar
4) The Power of the Possible:
Enhancing Personal & Professional Performance
"It can't be done." "You'll never make it in time." "Bob's impossible to work with." "This relationship doesn't have a prayer." "They must be kidding…"
Realistically sizing up a challenge or defining a set of problems is more art than science. Data, long-term spectrum of consequence, history, access to resources, immediate impact, and, perhaps, most of all --- individual and collective beliefs --- paint the picture. In history, the thinnest margins of possibility have expanded into amazing accomplishments; often in the face of overwhelming doubt, skepticism, and sabotage (covert and overt). The determining factors are human drive, resiliency, determination, spirit, and belief.
High performers collect data, evaluate probabilities, latch onto possibilities, harness trusted resources, trust their gut instincts, and move forward with a clear picture of success --- independent of consensus judgments. Consider the following popular opinions and reflect on the power of the possible and the impact of attitude:
"A man on the moon…not in my lifetime!" "Visual images transmitted from miles away into a box in your house…never!" "Mass produce hamburgers in a national chain of restaurants…it will never work!" "A national newspaper…tried before; can't be done!" An all news television station…nobody will watch!" "Win the biggest account in the industry…we don't have the horses to do it!" Surpass last year's sales figures…not likely!" "Balance my life at work, home, and in my community…not this year!"
In this multimedia presentation, Michael provides ready-to-use tools that will enhance both personal and professional performance. He knows the steps and the ropes. In addition to building a successful organization, he responded to a cancer diagnosis by trekking across a glacier and climbing two mountain peaks --- they told him his chances of success were slim. In August of 2000, he turned possibility into reality. In 2001 he trekked across Nepal and climbed 18,000 ft. to the base camp of Mt. Everest. Many questioned his ability to do it; he had already saw himself there.
Here's what participants gain from this session:
- The Five Critical Lessons of Choice
- Where Are You On The Stress Ladder?
- Personal Radar: How to Screen out Noise and False Echoes
- Defying the Odds --- In Both Directions
- The Five Key Building Blocks of Balance
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