Jeanne Bliss’s Customer Engagement Topics:

1) Make Your DNA Revolve Around Customers.
Becoming a ‘Customer’ Company – How to Get There.
“Customer” companies have a remarkable capacity to blend agendas across the organization to deliver a coordinated and meaningful experience to customers. Most companies want to get there. Only a few arrive at the destination. In most companies, marketing does one thing. Sales does another and Operations yet another. And the frontline has to figure out how to connect all the pieces for the customer. Jeanne Bliss debunks what’s happening in business that puts customers at the bottom of the heap and not at the top of the priority list. And then she immediately helps to reverse the process. In this fast paced, funny because it’s true and action-packed keynote, audiences get practical advice and actions to take as soon as they get back.

2) Make Your DNA Revolve Around Customers
Get Your Organization Ready to Differentiate and Deliver
This 4-5 hour workshop teaches you how to tear down the barriers that prevent your company from thinking “experience” instead of silo-based operational execution. Get a step-by-step roadmap for crafting memorable experiences that create desire for your brand. Often used to get leadership on the same page, this workshop puts leaders quickly into groups for discussion of current customer performance. The group moves on to understanding what value needs to be delivered to customers and where differentiation should occur. A common language set is started for defining the customer experience, and the organization is armed with tools for advancing the work throughout the company. 

   We have significant results using it to bring franchisors and franchisees together in developing a common platform for customer experience delivery. This workshop arms you with a strategy for navigating your corporate machine, the tools to drive the customer agenda ahead, humorous anecdotes to keep your spirit up, and a customized action plan for your organization. Workshop participants will receive practical tools and insights and an understanding of the organizational mindset that must exist for success. The workshop will help you to examine and evaluate the fundamentals necessary for driving a customer agenda for your organization, including:

·         Your Organization’s Cultural & Leadership Readiness For Change

·         Organizational Structures and Models for Driving Change

·         The Core of Power & Competency in Your Organization

·         Evaluating & Crafting a Strategy To Work For Your Company

3) The 5 Habits of Beloved Companies
   Beloved companies earn their way into the hearts of customers because of who they are as people; not for how they are branded. Customers admire them for how they are treated; not for how they are handled. And they love them for how they feel when they come in contact with them. The beloved companies transcend the regular practices of commerce and create an emotional connection with their customers. In this keynote, learn the 5 habits that set the beloved companies apart. Learn how they use them actively to define the intent and motivation of your business. Filled with examples of the companies that customers love and employees love being part of; this keynote gives you a lens through which to compare and contrast your organization’s purpose and intent for your customers. With its customized content, it gives you a kick-start to understand where you excel and where the work lies inside your organization.

4) Deliver Experiences Customers DESIRE!
   Companies who emotionally connect with customers deliver a memory so strong and powerful in their customers’ mind that they go way past just remembering it…to desiring to have it again. This emotion pulls customers back and urges them to recommend the experience to others. Memory-creation IS the currency of your brand. Learning how to delivered desired experiences becomes the “cha-ching” that leads to customer profitability. So why don’t companies deliver? As one of the architects of the Lands’ End customer experience, Jeanne Bliss builds a customized presentation using your existing customer experience; examining it through her lens of customer desire and memory creation. She then prods the audience to evaluate, probe and deliver the ‘aha’ of what it takes to move from the experience you’re delivering today to one customers truly desire.

5) Chief Customer Officer Boot Camp
Proven Strategies to Thrive, Survive & Drive the Customer Agenda Ahead Inside Your Organization
   This boot camp has been a sell-out workshop at conferences around the world. It gives attendees the benefit of Jeanne’s 25 years reporting to Presidents and working with corporate leadership and the field to inspire, drive and motivate the change required to instill a customer focus and a new set of competencies within the organization. Workshop participants receive practical tools and insights and an understanding of the organizational mindset that must exist for success. The workshop will help you to examine and evaluate the fundamentals necessary for driving a customer agenda for your organization.

About Jeanne Bliss:

   You will not find anyone with Jeanne Bliss’ hands-on, in-the-trenches customer leadership experience. For 25 years inside 5 Fortune 500 Companies, Jeanne Bliss was the Customer Leadership Executive for Lands’ End, Allstate, Mazda, Coldwell Banker and Microsoft Corporations. Jeanne developed her passion for the customer at Lands’ End, Inc. where she reported to the company’s Founder and Executive Committee as leader for the Lands’ End Customer Experience. She served Allstate Corporation as Vice President of Customer Satisfaction & Retention. Jeanne was Microsoft Corporation’s General Manager of Worldwide Customer & Partner Loyalty. Jeanne was Senior Vice President of Franchise Services for Coldwell Banker Corporation. At Mazda Motor of America she initiated the brands’ retention effort as Senior Manager, Customer Satisfaction.

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   Jeanne Bliss helps leaders get the customer on the strategic agenda, redirecting priorities and creating transformational changes to the brands’ customer experience. She has driven achievement of 95 percent loyalty rates, changing customer experiences across 50,000-person organizations.

   Jeanne developed her passion for the customer at Lands’ End Inc., working for founder Gary Comer during its formative stages, as Leader for the Lands’ End customer experience. Comer has described Jeanne Bliss as “A powerhouse when it comes to driving customer focus. It’s in her bones. She has an uncanny ability to cut across an organization and support leaders in the quest to drive the operation of the company toward strong and powerful customer relationships.”

   Jeanne is the author of I Love You More Than My Dog and Chief Customer Officer.

   She was Senior Vice President of Franchise Services for Coldwell Banker Corporation. Jeanne served Allstate Corporation as its chief officer for customer satisfaction & retention. She was Microsoft Corporation’s General Manager of Worldwide Customer & Partner Loyalty. At Mazda Motor of America she initiated the brand’s customer retention effort.

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